Posted by Gray Viking Games on
A look back at the creation and story of GVG - the MTGA Code Store.
Since creation in 2015, the Gray Viking Games brand had grown immensely. Our MTG paper product selection list and eBay sales expanded each year. With over 6500 transactions and 2000 positive eBay feedback, our customers continued to encourage us to grow in new ways!
At the start of 2020, MTGA had been seeing steady growth. The game was in a good spot and we were all enjoying it ourselves. We stumbled upon MTGA Codes while selling paper products (Planeswalker decks to be exact). We decided to explore a new microtransaction eBay store focused entirely on digital codes - Welcome GVGDigital!
As COVID-19 entered the picture, new unfathomable restrictions were placed on in-person gatherings, impacting the paper MTG markets greatly. Conversely, MTGA saw tremendous growth as players stuck at home were looking for alternate ways to enjoy their favorite games. GVGDigital and MTGA codes in general started to become more of a focus for our team.
Skip forward a few more months and GVGDigital bacame the #1 MTGA code seller on eBay! With over 3500 code sales and a 99% positive feedback rating, our new digital customers were more supportive than ever! However, eBay fees are excessive on small transactions which pushed us to increase prices to cover them. At this point we decided to build an automated website from the ground up that would make us more efficient - allowing us to pass those savings onto our faithful customers and become more competitive in the market. Welcome GrayVikingGames Website!
With the launch of the website came new challenges: "How will people find us?" "How do we market ourselves?". Quickly we found out that these challenges were NOT our real issues... We launched our Referral Program and in no time at all, our website was easily out-selling our GVGDigital eBay store. It was clear people enjoyed the new layout and lower price point. In fact, our biggest question became "How can we keep our codes in stock?" It didn't take long for us to build partnerships with game stores across the globe. We were a win/win solution for anyone with extra codes and no efficient method to sell them.
We are SO THANKFUL for everyone who has supported us along our journey. Your support and Reddit reviews are the reason we are here today: the #1 MTG Arena code store on the internet with an ever expanding catalog of 100% authentic MTGA codes available instantly with our automated email delivery system.
-The GVG Team